We’re a creative team helping brands grow through design, social, and performance-driven marketing.
To create a world where great brands, creators, and businesses are empowered to reach their full potential through meaningful connections, authentic storytelling, and sustainable growth.
We believe the future of branding is human. Built by real people, for real people, where creativity, community, and commerce work together to create lasting impact.
Our vision is simple: help the right brands be seen, heard, and remembered, while using our success to create positive change beyond business.
Built by Creators. Driven by Growth.
Social Puppy was founded by Karlo Baker and Jeff Ghandali with a shared belief: the most successful brands are built at the intersection of creativity, community, and strategy. After more than a decade working across social media, influencer marketing, fashion, digital growth, and brand partnerships, we saw a gap in the market. Brands didn’t just need another agency to post content. They needed a partner who understood how to build audiences, create meaningful engagement, and turn attention into measurable business growth. Today, Social Puppy helps brands grow through a connected ecosystem of services including Social Media Management, Audience Growth, Brand Partnerships, Web & App Design, Branding, and Paid Ads & SEO Marketing.
Our approach combines strategic thinking, creative execution, and performance-driven marketing to help brands build stronger digital foundations and unlock sustainable growth.
A small, focused team delivering measurable growth.
Co-Founder / Creative Director
Karlo Baker is a British entrepreneur, social media consultant, and growth strategist with 12+ years of experience in digital marketing, influencer management, and brand growth. As Co-Founder and Director of Social Puppy, he has worked with over 1,000 influencers, creators, and media partners, helping brands grow their online presence, engagement, and commercial performance.
Co-Founder / Digital & Growth Lead
Jeff Ghandali is a social media growth strategist, content creator and digital marketer with over a decade of first-hand experience building audiences and working with globally recognised brands. As Co-Founder of Social Puppy, he leads digital strategy and growth, turning content and community into measurable results for clients. His background as an international model and influencer gives him a sharp understanding of what makes content connect, communities grow and attention convert.
At Social Puppy, growth means more than numbers.
Giving back is an important part of who we are, which is why we proudly support organisations making a meaningful difference in the lives of people and animals across the UK.
As our business grows, we remain committed to using our success to create positive impact beyond marketing. Cute Name. Serious Results. From startups and creators to established global brands, we help ambitious businesses grow their audience, strengthen their brand, and unlock new opportunities through strategic digital growth.
Our Belief: Cute name. Serious results.
Brands across beauty, lifestyle, tech, and fashion choose Social Puppy for creative growth.
Real feedback from partners who trusted Social Puppy with their brand growth.
“The social media team brought consistency to our content and gave us a clear plan. Engagement became noticeably stronger within the first few weeks.”
“Social Puppy connected us with creators who genuinely matched our brand. The partnerships felt natural and delivered meaningful reach.”
“Our new website is cleaner, faster and much easier to use. The mobile experience now feels every bit as polished as the brand itself.”
“Working with Social Puppy completely changed how I approach social media. Within weeks, my engagement increased, my content looked far more professional, and I started attracting the right audience. Their team is proactive, creative, and incredibly easy to work with.”
“Their paid ads and SEO strategy brought structure to our campaigns, improved lead quality and made our monthly performance far easier to understand.”
“Social Puppy gave our brand a clear visual identity that finally feels consistent, premium and recognisable across every platform.”
“The audience growth strategy helped us reach the right people organically and turn everyday conversations into a genuinely engaged community.”
