SEO & Paid Ads
Performance Marketing

  • SEO Strategy
  • Google Ads
  • Paid Social
  • Reporting & Optimization
Reach People Already Looking for What You Offer Reach People Already Looking for What You Offer
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Be Visible at the
Moment of Intent

SEO helps your business appear when potential customers are actively searching for the products, services, or answers you provide. We focus on relevance, search intent, and a website that deserves to be found.

  • Keyword and search-intent research
  • Technical and on-page SEO
  • Website and content opportunities
  • Competitor and search visibility analysis
  • Local SEO where it supports the business

We do not promise a number-one ranking. We build the technical, content, and relevance signals that improve qualified organic visibility over time.

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Paid Campaigns That
Learn and Improve

Paid advertising can create targeted traffic quickly, but performance depends on disciplined research and testing. We put the right offer in front of relevant audiences, track the response, and improve campaigns using real data.

  • Google, Meta, Instagram, and TikTok campaigns
  • Audience and creative testing
  • Search campaigns and retargeting
  • Landing page and message alignment
  • Budget and campaign optimization

No channel can guarantee sales. Our job is to test carefully, reduce waste, and invest more confidently in what the evidence supports.

Two routes to better qualified traffic

Build long-term search visibility

Build long-term search visibility

Generate targeted traffic quickly

Generate targeted traffic quickly

Reach people with clear intent

Reach people with clear intent

Retarget interested visitors

Retarget interested visitors

Learn from real campaign data

Learn from real campaign data

Are You Paying for Traffic Without a Plan?

When targeting, tracking, and landing pages are disconnected, budgets disappear without producing useful evidence.

  • × Broad or unclear targeting
  • × Traffic with weak intent
  • × Ads disconnected from landing pages
  • × Reports without useful next steps

Social Puppy Performance Marketing

We connect research, search visibility, paid campaigns, landing pages, and measurement into one improvement cycle.

  • ✓ Search and competitor research
  • ✓ Intent-led SEO priorities
  • ✓ Structured campaign testing
  • ✓ Clear performance tracking
  • ✓ Ongoing optimization based on data

What's Included in Our SEO & Paid Ads Service

Search & Competitor Research
Technical & On-Page SEO
Content & Local SEO Opportunities
Google & Paid Social Campaigns
Audience & Creative Testing
Retargeting & Landing Page Alignment
Tracking, Reporting & Optimization

SEO and Paid Ads
Work Better Together

SEO builds lasting visibility while paid campaigns can generate immediate traffic and faster market feedback. Used together, each channel can reveal useful information that improves the other.

  • Paid search reveals high-response queries
  • SEO reduces long-term reliance on paid traffic
  • Shared landing pages keep messages consistent
  • Retargeting reconnects with organic visitors
  • Combined reporting shows the wider customer journey

One channel captures demand now. The other builds a stronger position for the searches that happen next month and next year.

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Measure What Matters
Then Improve It

Clicks and impressions are useful signals, but they are not the final objective. We connect campaign activity to meaningful actions and use that evidence to decide what to refine, pause, or expand.

  • Clear goals and conversion tracking
  • Regular campaign and search reporting
  • Performance by keyword, audience, and creative
  • Landing page and funnel observations
  • Prioritized recommendations for the next cycle

The process is simple: research, test, learn, optimize, and increase investment only where the data supports it.

Our Performance Marketing Process

01

Research & Goals

We define commercial priorities, audiences, search demand, competitors, and meaningful conversions.

02

Search Opportunity Map

We identify organic and paid opportunities based on intent, relevance, and competition.

03

Campaign & Page Setup

We prepare campaigns, targeting, tracking, and landing-page alignment.

04

Launch & Test

We test keywords, audiences, messages, and creative with controlled budgets.

05

Analyse Performance

We review traffic quality, conversions, search movement, and campaign efficiency.

06

Optimize & Expand

We improve weak points and increase investment where the evidence supports it.

SEO & Paid Ads Packages

Choose a focused starting point for search visibility, paid acquisition, or a coordinated approach across both.

Gold

£600 / month

Creator Accelerator

Advanced SEO, ads, and retargeting for scalable growth.

Includes:

  • Google Search & Display Ads

Bronze

£1,500 / month

Bronze

Includes:

  • 60 hours/month (≈15 hours/week)
  • 8x Custom Designed In-Feed Posts (2 per week)
  • 16x Custom Designed Stories (4 per week)
  • 16x Custom Designed Reshares (4 per week)
★ Recommended

Silver

£2,000 / month

Silver

Includes:

  • 90 hours/month (≈22 hours/week)
  • 12x Custom Designed In-Feed Posts (3 per week)
  • 24x Custom Designed Stories (6 per week)
  • 24x Custom Designed Reshares (6 per week)

Gold

£2,500 / month

Gold

Includes:

  • 120 hours/month (≈30 hours/week)
  • 16x Custom Designed In-Feed Posts (4 per week)
  • 32x Custom Designed Stories (8 per week)
  • 32x Custom Designed Reshares (8 per week)

Bronze

£500 / month

Growth Foundations

Human-led organic engagement for brands ready to build a relevant and active audience.

Includes:

  • 20 hours per month
  • Audience and competitor research
  • Niche hashtag and location targeting
  • Targeted engagement five days a week
  • Comment and profile interaction
  • Monthly growth and targeting report
★ Recommended

Silver

£1,000 / month

Growth Momentum

Consistent outreach and community engagement designed to build stronger monthly momentum.

Includes:

  • 40 hours per month
  • Everything in Growth Foundations
  • Expanded niche and competitor targeting
  • Higher-volume daily engagement
  • Comment-led community growth
  • Fortnightly targeting optimisation
  • Monthly strategy call and report

Gold

£1,500 / month

Growth Accelerator

A high-touch organic growth system for brands ready to scale visibility and community.

Includes:

  • 60 hours per month
  • Everything in Growth Momentum
  • Advanced audience segmentation
  • High-intent profile engagement
  • Proactive community conversations
  • Creator and brand community discovery
  • Weekly targeting optimisation
  • Priority strategy support and reporting

Brand Partnership

£1,000 / month

Brand Partnership

End-to-end brand partnership management, from outreach to closed deals.

Includes:

  • 28 hours/month (≈7 hours/week)

Bronze

£950 / one-off

Brand Foundations

A professional visual foundation for startups and small businesses ready to look credible and consistent.

Includes:

  • Brand discovery consultation
  • Competitor and visual review
  • Two initial creative directions
  • Primary and secondary logo suite
  • Brand icon, colours and typography
  • Social media profile kit
  • Mini guidelines and final files
  • Two revisions, delivered in 2–3 weeks

Bronze

£1,500 / one-off

One-Page Website

A polished, conversion-focused website for a focused offer, launch or new business.

Includes:

  • One conversion-focused page
  • Bespoke responsive design
  • Contact or enquiry form
  • Basic SEO setup
  • Analytics integration
  • Two revision rounds

Bronze

£149 / month

Visibility Boost

Quick SEO and Google Ads designed to get your name noticed fast. Perfect for beginners.

Includes:

  • Basic SEO optimization
  • Name campaign on Google Search Ads
  • Target keyword
  • Monthly reporting
  • No long-term commitment
★ Recommended

Silver

£299 / month

Growth Starter

Full SEO & Ads setup to boost traction, enquiries, and audience growth.

Includes:

  • 1 landing page optimization
★ Recommended

Silver

£1,950 / one-off

Signature Brand Identity

A strategy-led identity system for growing businesses that need a distinctive and consistent presence across every platform.

Includes:

  • Everything in Brand Foundations
  • Strategy workshop and audience analysis
  • Brand personality and positioning
  • Complete responsive logo suite
  • Extended colour and typography system
  • Photography and graphic direction
  • Six editable social media templates
  • Business card and email signature
  • 10–15 page brand guidelines
  • Three revisions, delivered in 4–5 weeks
★ Recommended

Silver

£3,500 / one-off

Business Website

A strategic multi-page website built to present your business clearly and generate enquiries.

Includes:

  • Up to 5 pages
  • Custom responsive design
  • Conversion-focused structure
  • Blog or portfolio setup
  • Forms and essential integrations
  • On-page SEO
  • Three revision rounds

Gold

£3,500 / one-off

Complete Brand System

A complete strategic and visual system for established or ambitious brands preparing to launch, reposition or scale.

Includes:

  • Everything in Signature Brand Identity
  • Full brand audit and strategy
  • Positioning, purpose and differentiators
  • Messaging, voice and tagline direction
  • Custom icon, pattern or illustration system
  • Ten editable social media templates
  • Launch direction and three branded assets
  • 15–25 page guidelines and asset library
  • Team handover and 30 days of support
  • Four revisions, delivered in 6–8 weeks

Gold

£6,000 / one-off

Custom Website

A tailored digital experience for ambitious brands requiring greater scale and functionality.

Includes:

  • Up to 10 pages
  • Bespoke UX and visual design
  • Advanced forms and integrations
  • Blog, portfolio or case studies
  • Performance and technical SEO
  • CMS training and launch support
  • Four revision rounds

Custom project

Bespoke Website Project

For larger websites, complex platforms and projects requiring a tailored scope, timeline and investment.

  • More than 10 pages
  • E-commerce or memberships
  • Booking systems
  • Multilingual websites
  • Custom integrations
  • Large content migrations